What is Connected Research?

More and more, consumers are using technologies such as blogs, chat, communities and bulletin boards to speak their mind and interact. They are creating an online conversation to express consumer insights, discuss products and competing brands, and give their unfiltered opinions about their experiences. As a result, the consumer has more opportunities to learn about the market and more power to praise or criticize companies and products.

Market researchers and marketers need to adapt their methods and engage with consumers in a different way. Connected Research is a form of market research that gets the most out of 'Web 2.0'.

Connected Research uses online tools to tap into social interactions between people and allows a more equal relation between researchers and participants.

InSites Consulting is first to really embed 'Web 2.0'

InSites Consulting is the first to introduce the 'Web 2.0' trend in market research in an embedded way with one predominant objective: enhance market research to achieve better solutions for marketers. We do not position these technologies as a replacement for traditional research methods. Connected research allows capturing or revealing additional intelligence and insights from social interactions and conversations. Connected Research is a philosophy of participative research which treats people as "participants" rather than "respondents".

Our Research and Development team has put a lot of thought, expertise and methodological rigor into developing new tools for the market researcher and marketer which tap into social interaction and user generated content. InSites Consulting introduces a series of Connected Research tools each serving specific research objectives.

Find out more about our Connected Research tools