Connected tools: Blog research

Online diary leading to a 1 to 1 conversation between participant and researcher. Participants typically report about their behavior or experiences. The main goal for researchers is to learn what an individual does. Diary reporting is usually not open to others in order not to influence others’ input but handled in separate silos. If they do become peer-to-peer it is mostly towards the end when there is less risk for contamination and interaction may even become desirable.

Recently, Joeri Van den Bergh presented our paper on user-generated ethnography at the ESOMAR Qualitative Conference in Istanbul, together with Veerle Colin form MTV Networks. In this case we translated traditional ethnography into an online environment, using a 360 degrees approach. Blog research was one of the tools we used. Read more about this in our white paper: “Me, myself and I”.

Co-created with: