Connected Research: Essential tools for making a real connection with your consumers

Connected Research gives participants the freedom to respond more spontaneously. The series of tools described below allow researchers to cede some control of the process to participants without losing structure or methodological rigor. They can be embedded in both traditional quantitative and qualitative research projects.

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Exit forum
Post-it
Blog research
Online discussion groups
Bulletin boards
Communities
User-coded open ends
User-created brainstorms