Connected Research: Essential tools for making a real connection with your consumers
Connected Research gives participants the freedom to respond more spontaneously. The series of tools described below allow researchers to cede some control of the process to participants without losing structure or methodological rigor. They can be embedded in both traditional quantitative and qualitative research projects.
Online 1/1  Exit forum  Post-it  Blog research  Online discussion groups Bulletin boards Communities User-coded open ends User-created brainstorms
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