Connected tools: User-created brainstorms

User-created brainstorms facilitate participants to brainstorm and think interactively about a wide variety of topics. Participants list as many of their own ideas as possible about a certain subject and track if their own ideas are already provided by other participants. If not, the new idea can be added to the list. Participants then indicate the ideas they prefer the most.

When use this tool?

• In branding research user-created brainstorms can be applied for generating a list of e.g. cool brands or brand and product associations.
• User-created brainstorms are functional in usage & attitudes or segmentation studies for identifying moments of consumption or lists of user needs.
• For innovation research, user-created brainstorms can be used for innovation idea generation.

User-created brainstorms are mostly integrated into quantitative studies but can also be used as stand-alone or in preparation for survey development (e.g. to identify response categories) and reduced researchers' blind spots.

Some of our references: